Tone by Gridge, a company run by Gridge Corporation that delivers non-stop "chill" music 24 hours a day, 365 days a year, will produce background music for coworking spaces in Tokyo for a limited time.
In addition, a special pop-up of Tone by Grdge's original character Natula, drawn by illustrator Mamoru, will be placed on the tabletop.
Background of the introduction to coworking spaces
Tone by Grdge has become popular on the West Coast of the United States for "listening while working" and is often used as background music for work. According to user surveys, the quality of music curation is the most popular feature of Tone by Grdge, and this need is growing with the encouragement of "work from home/remote work" in the Corona disaster.
In addition, Tone by Gridge's selection of music is made up of beats submitted by artists from around the world, making it a place where artists and listeners from around the world can be matched.
We have also heard comments from workers such as "I don't know what music to listen to when I work at my desk," "I can't concentrate on my work if there are songs or lyrics," and "I don't know what kind of instrumental music there is.
Currently, 80% of our listeners are from overseas (especially the west coast of the U.S.), but we hope that this will be an opportunity for Japanese people to use our service and for Japanese beatmakers and trackmakers to submit and promote their music to the world, including Tone by Gridge.
Expected effect
＜For coworking spaces＞
・For coworking spaces, music can add value to the space.
・For users, the presence of music allows them to concentrate on their work and relax.
・For users, encounter with new music and artists for users
＜Tone by Gridge＞
・アーティストの楽曲がより多くの人やライフスタイルに届くきっかけ作り
・BGMに「実は困っている」という潜在ニーズの掘り起こしとTone by Gridgeサービスの認知
・利用者様と音楽やアーティストとの新たな出会い
・Partner coworking spaces
Creative Lounge MOV
Creative Lounge MOV is a members-only work lounge. Members from various industries, generations, careers, and nationalities gather here to share their highly specialized knowledge and ideas, and create a loose community and collaboration.
▼ACCESS
Shibuya Hikarie 8F, 2-21-1, Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
Outline of the call for beats
■Beats submission period：
August 18, 2021 (Water) ~ August 31, 2021 (Sun)
■Sumbmit Form：
■Collaboration period (Beats usage period)
September 7, 2021 (Moon) ~ November 7, 2021 (Earth)
■If the bests is accepted...
・Used as background music in the coworking space
・Adopted as a special Spotify playlist for Tone by Gridge coworking space
・Adoption on Tone by Gridge Spotify/Apple Music playlist
・Distribution on Tone by Gridge YouTube channel
■Notes
・We are looking for instrumental music.
・We will consider your entry as adopted upon presentation.
Seeking partner coworking spaces around the world
If there is a coworking space or cafe space that you are interested in, please contact us.
tone.info@gridge.com （To Tone by Gridge Management Office）
Comments